Wildwood is a fairytale-inspired apparel line that turns everyday dressing into main-character energy. Clothing for the whole family means the magic isn't reserved for kids; everyone gets to be part of the story.
Embedded Files
Goals
Goals
Create an apparel brand that brings fairytale magic into everyday dressing, for kids and adults alike, so no one has to age out of the story. Additionally, create an Ad campaign that adds to the brand experience.
Strategy
Strategy
I wanted the brand to feel whimsical but wearable, so I leaned on fairytale-inspired illustration and storybook type to give the clothing a sense of magic without feeling costume-like. The goal was a look that let the whole family feel like the main character, not just the kids.
Results
Results
A full brand identity applied across packaging, tags, and advertising, showing how the fairytale concept could work as a real, wearable clothing line for the entire family.
Signage
Signage
Apparel and Accessories
Apparel and Accessories
Advertising
Advertising
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