ITC's visual identity had become inconsistent across its marketing and digital presence as the company grew. The goal of this project was to modernize and standardize the existing brand, creating a cohesive visual system that strengthened recognition while supporting future growth.

As the sole designer, I led the brand refresh from concept through implementation, developing comprehensive brand guidelines and applying them across a wide range of customer touchpoints. From redesigning the company website to creating marketing campaigns, sales collateral, photography, video, and trade show graphics, every piece was designed to work together as part of one unified brand experience.

Rather than reinventing the brand, this project focused on refining what already existed—bringing clarity, consistency, and flexibility to a visual identity that could grow alongside the company.