Tough Cookie is a women’s only gym that provides a safe place and community for women to work out. While getting strong, they also promote femininity as what makes women unique and a strength - not a weakness. We created a retro vibe with the the type choices. and illustrations so the gym will feel welcoming.
PROJECT TYPE
PROJECT TYPE
Brand Identity
Packaging
Web Design
KEYWORDS
KEYWORDS
Vintage
Quirky
Feminine
GROUP MEMBERS
GROUP MEMBERS
Machalea Robnet
Nina Son
Ashley Thompson