Tough Cookie is a women’s only gym that provides a safe place and community for women to work out. While getting strong, they also promote femininity as what makes women unique and a strength - not a weakness. We created a retro vibe with the the type choices. and illustrations so the gym will feel welcoming.

PROJECT TYPE

Brand Identity

Packaging

Web Design

KEYWORDS

Vintage

Quirky

Feminine

GROUP MEMBERS

Machalea Robnet

Nina Son

Ashley Thompson